Agenda & Breakouts

Two days, zero filler.

Every session earns its slot. Times may shift slightly as we get closer. This page is always current.

Main Agenda

Day By Day.

Day One: Welcome & Partner Engagement.

12:00 PM

The Starting Line UpThe Sales 5 open the show: Todd, Ryan C, Andy, Brandon, and Darren, starting with culture awards.

Main Stage

1:00 to 4:00 PM

Partner Showcase & NetworkingSponsor booths, live product demos, and time with strategic partners. Passport game, golf simulator competition, and a vendor scavenger hunt.

Golf simulator area & 2nd floor

4:00 PM

Executive KickoffMatt Zafirovski on the state of the business, the vision for the future, strategic priorities, and expectations for the sales organization. Q&A to close.

Main Stage

5:00 PM

Networking ReceptionOptional partner dinner and cocktail hour.

1100EventZ space

Hands-on breakout sessions

Twenty breakouts. Six sessions.

Day two, 1:00 to 4:55 PM. Twenty hands-on breakouts built around real selling scenarios, run in six 25-minute rounds. Each breakout runs twice, so you can catch everything you care about. Pick one per session on the selection form.

Session 1

1:00 to 1:25 PM

Session 2

1:30 to 1:55 PM

Session 3

2:00 to 2:25 PM

Session 4

3:00 to 3:25 PM

Session 5

4:00 to 4:25 PM

Session 6

4:30 to 4:55 PM

Breakout 1 Sessions 1 & 3

Measure Twice, Quote Once

AV · Run by Scott Tomashek

Live AV walkthrough and an Earl quoting challenge.

Breakout 2 Sessions 2 & 4

Endpoint Exposed

Endpoint + Security · Run by Erik Markert

Turn endpoint and security risk into a broader workplace modernization opportunity.

Breakout 3 Sessions 2 & 3

Protect the Core

Data Center + Cyber · Run by Nick Stover

A modern infrastructure and security risk conversation.

Breakout 4 Sessions 4 & 5

Show Me the Savings

Cloud + FinOps · Run by Amy Haschek

Find wasted cloud spend with Mavvrik and create an opportunity.

Breakout 5 Sessions 1 & 5

Is Your Network Ready for AI?

Networking + Security · Run by Kush Patel

AI-ready networking, segmentation, identity and security.

Breakout 6 Sessions 1 & 5

Ticket to Ride

Managed Services · Run by Andrew Maier

Follow a real ticket and learn how to position managed services.

Breakout 7 Sessions 2 & 6

AI Without the Guardrails

AI Strategy + Governance · Run by Kush Patel

AI use cases, infrastructure, cost and security governance.

Breakout 8 Sessions 3 & 6

Get in the CISO’s Chair

vCISO / Advisory · Run by Rod Kahl

An executive security scenario and the advisory opportunity behind it.

Breakout 9 Sessions 1 & 3

SOC It to Me

SOC / MDR · Run by the Fortress team

Fortress SOC and MDR, and how to identify upgrade and new-logo opportunities.

Breakout 10 Sessions 1 & 4

You’ve Been Breached. Now What?

Incident Preparedness · Run by the Fortress team

Breakout 11 Sessions 2 & 3

What’s Outside the SOC?

Run by the Fortress team

Take a Fortress customer and uncover Tusker whitespace.

Breakout 12 Sessions 3 & 5

Spot the Cross Sell Signal

Identify security triggers inside existing Tusker accounts.

Breakout 13 Sessions 2 & 5

The Million-Dollar Account

Full Account Planning · Run by Todd Zafirovski

Map Tusker and Fortress whitespace and build the biggest credible opportunity.

Breakout 14 Sessions 3 & 6

One Question Away

Cross-Sell Discovery

Practice questions that uncover opportunities outside the seller’s original solution.

Breakout 15 Sessions 4 & 5

HubSpot Solution Account Planning

HubSpot Training · Run by Rod Kahl

How to partner with our solutions team to build out account plans around solutions.

Breakout 16 Sessions 2 & 5

Log It Like You Mean It

HubSpot Training · Run by Ashley Parrish

Hands-on CRM execution: opportunities, activities, pipeline and account planning.

Breakout 17 Sessions 4 & 6

The Wall of Wins

Win Stories

Sellers break down real wins and what others can replicate.

Breakout 18 Sessions 1 & 6

Expand the Deal

Sellers are given a realistic customer opportunity that starts with one specific solution.

Breakout 19 Sessions 4 & 6

Closing the Deal

Sales Skills

Discovery, objection handling, advancing opportunities and closing.

Breakout 20 Sessions 2 & 4

Why Us?

The Million-Dollar Account

Teams compete to build the largest credible multi-practice opportunity from one account.

Ready to pick?

Choose your six on the selection form.

One breakout per session. Seats are confirmed in submission order.

Pick your breakouts